Toronto, ON - Canada’s leading gable top and aseptic carton manufacturing companies have come together to establish the Carton Council of Canada. Founding members - Elopak, Evergreen Packaging, SIG Combibloc and Tetra Pak - will endeavour to advance sustainable recycling solutions in Canada by promoting both recycling technology and local collection programs to divert carton packaging from landfills.
Engaging with key stakeholders and partners seeking high environmental stewardship, the Carton Council of Canada also provides expertise on environmental policy and legislation. While advocating packaging policy developments in Canada focusing on measures that are environmentally and economically sound, the Carton Council of Canada aims to improve recycling rates and keep carton collection and recycling cost-effective and competitive.
“The Carton Council of Canada envisions a world in which every carton is recycled,” said Elisabeth Comere, Director, Environment and Government Affairs at Tetra Pak and founding member of Carton Council of Canada. “As concerned carton manufacturers and members of the Carton Council of Canada, we will work to minimize the life-cycle impact of our products and optimize the end-of-life management of used cartons.”
Cartons are made mainly from trees (a renewable and renewed resource), have a low carbon footprint and are recyclable. Industry research shows that, throughout their life cycle, cartons are one of the greenest packaging solutions on the market. In addition, post-consumer cartons, once collected, can get a new
life– recycled carton fibre is a valuable industry commodity with multiple existing end markets, including tissue and other recycled paper products, as
well as industrial and commercial product manufacturing.
The Carton Council of Canada will seek to further improve the environmental performance of cartons by working with the entire recycling value chain to facilitate a sustainable infrastructure for carton recycling. Its goals are to:
- Work with processors to sort cartons into separate grade
- Facilitate strong North American end-markets for cartons
- Create top-of-mind awareness among consumers for carton recycling
- Share knowledge and industry expertise with governments to promote attainable waste diversion goals.
“Though we are proud of the environmental profile of our products and are committed to optimizing the end-of-life management of used cartons, we cannot do it alone,” said Comere. “The Carton Council of Canada will engage brand owners, retailers, and the recycling value chain (municipalities, sorters and recyclers) to support carton recycling. Furthermore, we plan to educate and motivate Canadians to use their recycling facilities and play a role in increasing carton recycling rates.”
Today, nearly 94 per cent of Canadians have access to carton recycling. Official provincial data shows that 43 per cent of cartons nation-wide are recycled.
While carton recycling rates have continued to improve, there is still work to be done.
As a first step in realizing its goals, the Carton Council of Canada reached out to key industry and government stakeholders to share its mission and seek feedback to shape its directive.
“Industry associations play an important role in bringing together key players and providing an opportunity to present a collective voice on important issues, “said Justin Sherwood, president, Canadian Beverage Association. “In addition, associations help facilitate change and advancement as well as increasing industry awareness. We support The Carton Council of Canada and the role they will play in helping raise awareness of carton recycling.”
ABOUT THE CARTON COUNCIL OF CANADA
The Carton Council of Canada represents the leading carton manufacturing companies in Canada, including Elopak, Evergreen Packaging, SIG Combibloc and Tetra Pak. These companies manufacture and market processing and packaging systems that are convenient, safe and environmentally sound. Carton Council of Canada endeavours to advance sustainable recycling solutions in Canada by promoting both recycling technology and local collection programs to divert cartons from landfills. Carton Council of Canada is a part of Carton Council North America. For more information, click here.
Elopak is one of the world’s leading suppliers of packaging systems for liquid food products and develops, manufactures and sells complete systems for packaging of non-carbonated liquid food products. In 2010, the company including Joint Ventures employed about 3,000 people, produced more than 12-billion cartons and had a turnover of more than 6-billion NOK. With organizations and associates in more than 40 countries and customers in over 80, the Elopak Group seeks to bring its international expertise and product technology to new markets.
ABOUT EVERGREEN PACKAGING
Evergreen Packaging is a leading global packaging company that creates fibre-based packaging solutions customized to deliver product freshness and brand distinction. It takes a fresh approach, providing totally integrated, scientifically-driven customized solutions, from paperboard manufacturing to proprietary barrier technology to printing and filling equipment, focused on keeping products fresh from source to table. It is the number one supplier of gable top cartons and liquid packaging board in North America and the world. In fact, more than 700 fresh beverage producers, including many of the top brands in their categories, count on its Fresh by DesignTM packaging for its products.
ABOUT SIG COMBIBLOC
SIG Combibloc is one of the world’s leading systems suppliers of carton packaging and filling machines for beverages and food products striving to develop, manufacture and market environmentally sound packaging solutions. SIG Combiblocs offer fully integrated aseptic packaging solutions including highly efficient filling systems, innovative packaging material, opening systems, as well as technical and marketing services. SIG Combibloc is committed to protecting the environment - environmental efforts embrace the entire value chain, from responsible forestry, product design, resource-efficient packaging production, to recycling and waste management. In 2010 SIG Combibloc achieved a turnover of 1,360 million Euro with around 4,650 employees in 40 countries. SIG Combibloc is part of the New Zealand-based Rank Group.
ABOUT TETRA PAK
Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with its customers and suppliers, it provides safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, Tetra Pak believes in responsible industry leadership and a sustainable approach to business. Its motto, “PROTECTS WHAT’S GOODTM“, reflects its vision to make food safe and available, everywhere.