South Koreans are finding a way to utilize their cell phones for additional purposes. To save on the use of paper, retailers are sending coupons, motion picture tickets, gift certificates and more to customer’s cell phones. The message sent has a picture of a barcode that can be scanned by the retailer - ingenious!
“People can actually receive products from places just by showing their phones,” says Ryu Mina, a spokesperson with mobile service provider SK Telecom.
Apparently companies in South Korea started text messaging cryptic numbers and bars about six years ago. This little idea has a lot of potential for retailers, customers and advertisers.