Agassi’s Electric Car Concept


An electric car marketed similar to a mobile phone contract, is a concept pulled together by Shai Agassi and financially supported by Israeli businessman Idan Ofer to help the Israel adapt to cars powered by electricity.

Agassi came up with the idea to have car users sign a monthly contract and pay monthly fees determined by projected usage. Called Project Better Place, the company would provide lithium-ion batteries that could go 124 miles per charge. At $6 dollars a gallon in Israel, the idea to push for electric powered cars is a winner.

Participants in the programs will receive tax incentives. The country is even investing $200 million to build recharging facilities, supplied by Agassi’s company and Renault-Nissan, a partner in the program, will provide the cars.

Drivers will not have to wait for a recharge as batteries will be swapped out, so there won’t be a need to plug-in the car for 6+ hours. Ninety percent of car owners in Israel drive less than 70 kilometers (about 43 miles) per day so the company plans to cover most of the population’s transportation needs via these zero-emission ideals.


3 Responses to “Agassi’s Electric Car Concept”

  1. I’m amazed at the gullibility of the Israels, as well as those folks (like this clueless blogger), who claim that this silly cheme was Agassi’s concept. The concept is very old and very dumb - increase the cost of batteries by requiring way more than 100 battery packs for each 100 cars. Plug-in hybrids is the only technology that makes sense, either here or in Israel. I’m afraid the Israelis and this blogger are throwing a lot of money at a technology that makes little sense and costs way more than other methods of electric propulsion. What poor saps.

  2. Check out this interview before you render judgement. At least he’s doing something different. When oil hits $200 a barrel your views might change a bit.

  3. I saw that interview and Agassi’s idea is a very valid
    one. The batteries he proposes to use are rechargeable
    and ultimately recyclable. In order to walk, we must
    crawl fires, etc. Thus, it would be feasible to give the idea a go as the Israelis are willing to do. The U.S. is having trouble tapping into vast oil sources due to environmental issues all around. I for one, would like to see more electrics than the same old, same old.

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