An electric car marketed similar to a mobile phone contract, is a concept pulled together by Shai Agassi and financially supported by Israeli businessman Idan Ofer to help the Israel adapt to cars powered by electricity.
Agassi came up with the idea to have car users sign a monthly contract and pay monthly fees determined by projected usage. Called Project Better Place, the company would provide lithium-ion batteries that could go 124 miles per charge. At $6 dollars a gallon in Israel, the idea to push for electric powered cars is a winner.
Participants in the programs will receive tax incentives. The country is even investing $200 million to build recharging facilities, supplied by Agassi’s company and Renault-Nissan, a partner in the program, will provide the cars.
Drivers will not have to wait for a recharge as batteries will be swapped out, so there won’t be a need to plug-in the car for 6+ hours. Ninety percent of car owners in Israel drive less than 70 kilometers (about 43 miles) per day so the company plans to cover most of the population’s transportation needs via these zero-emission ideals.