This one makes sense, but it also invites concern.
They call it eco-friendly ice cream. It’s sold unfrozen.
That way, it doesn’t have to be made and transported frozen, loaded into the freezer section, then taken from the store to your home to go back into the freezer.
It takes energy to keep delicious ice cream frozen, and that energy comes largely from fossil fuels in the United States. And those freezer trucks that transport the goods don’t run on good humor.
So you just buy this ice cream unfrozen, and wait a while.
It could eliminate a lot of greenhouse gas emissions.
But there’s a potential problem: What about those cravings? What about when you just have to have ice cream right away and you drive your hybrid to the local food store to get your fix?
How long does it take to freeze a pint of Ben & Jerry’s Chubby Hubby, for instance?
On the other hand, we’ve been freezing at home for years with Fla-vor-ice, and that seems to have worked out OK.
(Image Credit: Collin Anderson, via Flickr.)