GUESS TO RELEASE MEN’S & WOMEN’S TEE SHIRTS TO BENEFIT INVISIBLE CHILDREN
This holiday season, GUESS retail locations in the USA and on GUESS.com, will be launching a special edition Invisible Children tee shirt for men and women. 100% of the proceeds will go to benefit Invisible Children, Inc., a non-profit organization dedicated to improving the quality of life for war-affected people in Northern Uganda through the advancement of education and the provision of economic opportunities.
Currently, Invisible Children is focusing their energies on revitalizing the agricultural industry through an organic cotton initiative that trains farmers to take ownership and empowers them to thrive under these difficult circumstances. Over the course of the past ten years, 1.8 million people have been internally displaced and forced to live in close proximity in IDP camps due to the war between the Lord Resistance Army and Ugandan Government. During this time, 35% of Ugandan farmland has remained untouched, which has led to one of the worst humanitarian crisis in history with high death rates and an annual economic loss of $100 million per year. GUESS, Invisible Children and EDUN LIVE have joined together to produce two tee shirts to help make a difference.
The men’s cotton crew neck tee shirt, $29, and women’s tank top, $26, will be manufactured by EDUN LIVE out of Uganda from 100% certified organic cotton, supporting sustainable socioeconomic development in that country. EDUN LIVE, the sister brand to EDUN, was started by husband and wife team, Ali Hewson and Bono in 2007. EDUN LIVE is a for profit business that was founded upon the framework of trade for aid as a means to build sustainable communities and drive sustainable employment through the production of blank tee-shirts used for promotional products and the merchandise industry.
The design inspiration for the men’s tee shirt was drawn from the shape of Africa, which is printed on the front of the tee shirt. The gradient text, highlighting the daily strife of the Children in Uganda, and driving home the message of Peace, Love & Hope reflects the colors of the Uganda flag. The women’s tank top features the LOVE logo with the O representing the globe. The message on the tank top is clear and the earthy design reminds consumers about the goals of Invisible Children and EDUN LIVE. Both the men’s and women’s tee shirts will come with a collectable pin of a small dove marking Uganda on the map.
GUESS first partnered with Invisible Children back in October 2006, when the daughters of Maurice Marciano, Olivia, 16 and Caroline, 18, were inspired to become involved in the noteworthy cause after seeing the filmmakers of “Invisible Children: Rough Cut” on the Oprah Winfrey Show. The filmmakers showed clips from their documentary, revealing the heartbreaking stories of the children in Northern Uganda that became both the victims and the weapons in a vicious on-going war. After viewing the show, Olivia and Caroline were determined to use their resources to help the invisible children of Northern Uganda. The new tee shirts will mark the third year that GUESS is partnering with Invisible Children.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department stores, its retail specialty and factory stores, and domestically on its online stores. GUESS has licensees and distributors in South America, Europe, Asia, Africa and Australia. In addition to shopping online, you can find more information at GUESS.
About Invisible Children:
Invisible Children is a social, political and global movement using the transformative power of story to change lives. By inspiring youth culture to value creativity, sacrifice and idealism, the movement fuels the most effective, adaptable and innovative programs in the world. Invisible Children, Inc. was formed in 2005 after the release of the film “Invisible Children: Rough Cut”, which documents a war in northern Uganda in which children are abducted by a rebel army and forced to fight as child soldiers. The filmmakers and founders, Jason Russell, Bobby Bailey and Laren Poole, have since then led a movement to see an end to this war and the recovery of a community. They have seen 225,000 youth activists participate in multiple Invisible Children nationwide awareness events, which have led to the largest lobbying efforts in DC for a single African issue. IC’s work has been featured on CNN International, Larry King, Oprah and has received numerous awards for their work in education and economic development. Invisible Children has increased the level of education for over 9,000 students through scholarships and the rebuilding of 11 secondary schools in northern Uganda and has assisted over 360 families in IDP camps to return home through their micro-economic programs. The organization is based in San Diego, Calif. You can find more information about Invisible Children here.
About EDUN LIVE:
EDUN LIVE is the sister brand of EDUN started by Ali Hewson and her husband Bono. Launched in March 2007, EDUN LIVE is a for profit business founded on the premise of trade for aid as a means of building sustainable communities. EDUN LIVE’s mission is to drive sustainable employment in sub-Saharan Africa through high volume sales of blank t-shirts to the promotional products and merchandise industry. Products are distributed online via www.edun-live.com.