This campaign is all about encouraging moms to opt for handing out chocolate milk in single-serve cartons this Halloween, as opposed to the typical junk. This is healthier for kids and better for the environment - Tetra Pak cartons already have one of the lowest environmental footprints within the packaging industry. The campaign is backed by Hershey’s and Organic Valley, as well as Tetra Pak and World Wildlife Fund.
On the Web, users can upload pics of their friends - then the pics are uploaded on the bodies of dancing monsters. When your friends open the e-mail, they see dancing monsters (with the faces of their friends), ready to trick or treat. Below the Web app is the Trick or Treat Me blog, where parents can find helpful (and healthy) snacking tips — many of which come from the Food Network’s Robin Miller.On Facebook and Twitter, users can “trick” or “treat” their friends. Facebook allows you to view which of your friends are playing, and the Twitter app includes a ranking of the scariest Twitterers — i.e. who is sharing the most.
For EVERY TRICK OR TREAT SENT within both the apps and the Web portion Tetra Pak donates 10 cents to WWF. The whole campaign is meant to be fun and holiday-specific, while informing people they can do something this Halloween that is good for kids and the environment. Plus, while having fun, people are donating to World Wildlife Fund.
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