Tropicana’s 64-oz carton of orange juice recently became the first consumer product in the U.S. to become carbon certified! This video, hosted by blogger Consumer Queen explains not only how and why Tropicana took this step, but also what the company is doing to reduce its environmental impact, and what those at home can do as well.
Carbon footprints are a strong indicator of environmental impact. Tropicana teamed up with The Carbon Trust to calculate the carbon footprint of their 64-oz carton of pure premium orange juice from grove to grocery store, and even to your home, so they could take steps in reducing it. You can get all the juicy detai0sl here.