PLANO, Texas (July 7, 2009) – After receiving more than 2,500 submissions, SunChips, PepsiCo’s Frito-Lay division’s popular line of multigrain snacks, and National Geographic announced today the 10 finalists in the Green Effect, a national initiative that encourages consumers to take their own small steps toward helping the planet. In April 2009, SunChips and National Geographic invited consumers across the country to submit their ideas on how to make their communities greener. Five winners will each be awarded a $20,000 grant to help turn their green idea into reality. In addition to the grant, the winners and their earth-friendly ideas will be profiled in National Geographic magazine and will travel to Washington, DC to share their projects with environmental leaders.
Now it’s up to green enthusiasts nationwide to choose one of the five winners by voting for their favorite green idea now through July 20, 2009 at www.greeneffect.com. The judging panel, which will choose the other four winners, will be comprised of actor Edward Norton, National Geographic’s Boyd Matson, eco-activist Jayni Chase, Phaedra Ellis-Lamkins, CEO of Green for All and Dave Haft, Group Vice President, Sustainability and Productivity, Frito-Lay North America.
“Our goal in creating The Green Effect was to support passionate individuals with ideas that can have a positive environmental impact on their communities. We’ve been literally blown away by both the quality and quantity of the ideas we received,” said Gannon Jones, vice president, portfolio marketing, Frito-Lay North America. “Now it’s up to consumers and our distinguished judges to tell us which ideas they’re most inspired by.”
The Green Effect initiative provides a platform for individuals and groups with unique eco-friendly ideas an opportunity to turn them into reality. Entries came from all across the country, representing individuals, schools, green groups and everything in between. Now through July 20, 2009, fans can cast their vote for their favorite finalist. The winners will be announced on July 22, 2009 at www.greeneffect.com.
The 10 finalists (in alphabetical order) and their green idea are:
- Canal Youth Concilio of San Rafael, CA: hopes to add a fleet of industrial tricycles to its four month old community recycling cooperative, helping Canal residents keep their neighborhood trash-free and green.
- CarbonfreeDC of Washington, DC: would launch the “Extreme Green Neighborhood Makeover” to help 20 low-income families from a city block green their homes and save on their energy bills.
- Eureka Recycling of Twin Cities, MN: plans to expand their existing composting education workshops to reach more people in the community, including underserved neighborhoods.
- Galante-Amato family of Echo Park, CA: wants to educate and activate drought-stricken Los Angeles residents to adopt a “gray water” system to help save 70,000+ gallons of water weekly.
- Hingham High School of Hingham, MA: plans to create a campus greenhouse to help educate students on how to live a completely sustainable life.
- Julian Elementary School of Julian, CA: hopes to curb waste created by the use of disposable dishware for class celebrations by creating green classroom party kits of reusable dishware for public schools in San Diego County.
- Kimball School of National City, CA: dreams of establishing “The Little Salt Marsh Schoolhouse,” a science lab for students to conduct field studies on conservation, animal adaptation, etc. using Paradise Creek Salt Marsh.
- The Recreation and Parks District of Mount Shasta, CA: hopes to build a solar-panel roof over the communities’ open-air ice rink to save energy usage throughout the year.
- Palo Alto College’s “Go Green ¡Viva Verde! Committee:” wishes to begin a bike sharing initiative, “Small Steps on Bike Pedals,” on the San Antonio, TX college campus
- Tristan Frolich of Steamboat Springs, CO: plans to organize a tree planting day to plant 20,000 lodgepole pine saplings around the resort town to replace those killed by the Mountain Bark Beetle.
The Green Effect program is another small step in the SunChips brand’s sustainability journey. Most recently, the SunChips brand announced that in 2010, it plans to introduce the first fully compostable snack chip bag of its kind made from plant-based renewable materials.