Facebook is used for many things, but can it be used for saving water? Siemens is challenging Facebook users to commit to save 50 million gallons of water annually, through their Personal Water Footprint Calculator
Built by Friend2Friend, through agency SocialTyze, this simple quiz tells you how much water you consume annually, and then it does more: it asks you to commit to saving water.
Initially released for World Water Day on March 22nd, Siemens had to increase their goal to saving 3 million gallons of water, as their initial goal of 1 million gallons was quickly exceeded.
After realizing the popularity of the application, Siemens invested in improvements to make it even more useful. To address this need, Friend2Friend developed a more personalized experience, showing users their water footprint details, their commitments, and water-saving tips tailored just for them.
Siemens launched the upgraded app and is encouraging more users to make their own commitment and to spread the word to their Facebook network to reach the new goal: 50 million gallons. “It’s great to see Siemens positioned in social media as a brand supporting important causes, such as water conservation. We also hope to communicate through the application and fanpage that Siemens is part of the answer to some of the toughest questions society is facing these days.” said Stefan Heeke, Director Interactive Communications at Siemens Corporation.
Will making a commitment on Facebook actually save water? “Of course, what people say and what they do isn’t always the same,” comments Roger Katz, CEO of Friend2Friend. “But the average time spent on this application is 3 minutes, about six times the length of a television commercial. During that time users are thinking about their own water-wise habits and seeing conservation tips that specifically address their own areas of water consumption. They also make a commitment publicly, in front of their friends. Those are exactly the kinds of interactions that get people to start making changes in their lives.”
As a manufacturer of water treatment technology for communities and industry, Siemens Water Technologies understands the value of water to daily life. By sponsoring this application, they can promote the importance of water that’s so clear to them in their daily work, but sometimes not so clear to consumers.
“We hope to increase consumer awareness of the work Siemens has done to create more efficient water systems and develop new ways to conserve and recycle water,” commented Bill Scully, Dir. eMarketing of Siemens Water Technologies.So will the app generate a commitment to save 50 million gallons of water? Well, that’s up to Facebook users-like you. If you haven’t make a commitment yet, now’s the time. Do your part at http://apps.facebook.com/watercalculator.
Siemens (NYSE: SI) is a global powerhouse in electronics and electrical engineering, and operates in the industry, energy and healthcare sectors. For more than 160 years, Siemens has built a reputation for leading-edge innovation and quality. With its U.S. corporate headquarters in New York City, Siemens in the USA employs more than 60,000 people throughout all 50 states and Puerto Rico. For more information on Siemens in the United States, visit http://www.siemens.com/answers
Friend2Friend is a leading social media company whose mission is to connect people and products through social actions. The Personal Water Footprint Calculator is a prime example of how Friend2Friend chooses the right social action for a brand, then develops an application that’s on-brand, user-friendly, and lets the fans spread the message.
Friend2Friend has developed apps for top brands such as Volkswagen, Pringles, Godiva, New Belgium and Focus Features as well as Siemens, and develops applications that span Facebook, Twitter, and the iPhone. For more information or to arrange an interview with Friend2Friend CEO Roger Katz, contact firstname.lastname@example.org or visit our website at www.friend2friend.com.
SocialTyze specializes in making brands social by helping advertisers and ad agencies connect with customers within social media environments. Their suite of social media solutions helps marketers execute highly relevant, engaging campaigns that become extremely viral across a variety of social platforms.
SocialTyze has developed partnerships with leading service providers in social media, such as Friend2Friend. As such, their resources include a world class team of dedicated social media gurus who develop marketing campaigns for clients, agencies and social media networks. SocialTyze clients include top brands such as Showtime, 3M, Ace, Fox, Avon, the Discovery Channel, and MTV.